"If we consider men and women generally, and apart from their professions or occupations, there is only one situation I can think of in which they almost pull themselves up by their bootstraps, making an effort to read better than they usually do. When they are in love and are reading a love letter, they read between the lines and in the margin; they read the whole in terms of the parts, and each part in terms of the whole; they grow sensitive to context and ambiguity, to insinuation and implication; they perceive the colors of words, the odor of phrases, and the weight of sentences. They may even take the punctuation into account. Then, if never before or after, they read."
Mortimer Adler, em How to read a book ( capítulo 1, parte 4 ).